Distinct architectural design
You can feel the Loft’s character the moment you step inside — a space where industrial grit meets contemporary comfort. Soaring ceiling, solid wooden beams, red brick, and plenty of sunlight combine to form a space like no other. Whether staying a night, a week, or more, the Loft will surely add yet another memorable experience to your journey.
Abundant space
Stretch out, settle in, and stay awhile. Nearing 2000 square feet, the Loft has everything you need: a full kitchen, large dining area, and multiple sitting areas. Whether you’re here to work, unwind, or a bit of both — we’ve got you covered.
Mezzanine bedroom
Tucked above the main living space, the mezzanine bedroom offers a cozy retreat with a view. Elevated yet open, it blends privacy with connection—perfect for unwinding after a day in the city. With its own full bathroom and closet, it’s as functional as it is inviting. A queen bed, premium bedding, and thoughtful lighting create a restful atmosphere, while the open railing keeps the space feeling airy and bright. It’s your own little hideaway, just steps above it all.
Murphy and sofa bed
Traveling with friends or family? The Loft comfortably sleeps up to 6 guests, with flexible options that make group stays easy. On the main level, you’ll find a queen-size Murphy bed and a plush sleeper sofa—each designed for a restful night and a seamless stay.
Spa-inspired bathroom
The main-level bathroom is a spa-inspired retreat—spacious, serene, and designed to impress. With two vanities, a deep soaking tub, and a large tile shower with luxurious finishes, it’s a space that invites you to slow down and recharge. Whether you're prepping for the day or unwinding at night, every detail is crafted to elevate your stay with comfort, style, and restorative calm.
Premium linens
Every detail of the sleep experience has been elevated to match the standards of our space. Guests are welcomed by premium linens—soft, breathable, and meticulously layered for comfort. From crisp, high-thread-count sheets to plush duvets and cloud-like pillows, each element is chosen to evoke a sense of calm and refinement. It’s not just a bed—it’s a nightly ritual of rest, wrapped in understated luxury.
Fully stocked kitchen
The kitchen is designed with both form and function in mind—sleek, spacious, and fully stocked for effortless living. Whether you're preparing a quiet breakfast or a shared meal, every detail is in place: quality cookware, clean utensils, and thoughtfully chosen essentials that make cooking feel intuitive. Pendant lighting adds a warm glow overhead, while under-cabinet lights illuminate the counterspace. A dedicated pantry offers ample storage, keeping ingredients organized and within easy reach. Modern appliances and clean design elevate the experience, inviting you to prepare your favorite dish.
Laundry machines
From quick refreshes to full wardrobe care, the laundry room is stocked to keep things easy and effortless. A new washer and dryer are paired with included detergent pods, a foldable drying rack, and a convenient iron and ironing board—making it simple to refresh your wardrobe or prepare for a polished outing.
Library
Curated for calm and connection, the library blends culture, comfort, and quiet charm. Guests can browse an extensive book collection or enjoy handpicked opera and classical recordings through the CD speaker system. Prefer your own playlist? A Bluetooth speaker is ready. With plenty of boardgames and puzzles on hand, the space invites everything from solo reflection to a friendly game night.
Remote work friendly
Whether you're dialing into meetings or diving into creative work, the Loft is thoughtfully equipped to support remote work without compromising comfort. Multiple work areas are at your disposal, along with reliable high-speed Wi-Fi—ideal for video calls, focused sprints, or long-form writing. Natural light and intentional industrial design foster clarity, and calm, while ample outlets, task lighting, and a quiet ambience allow you to focus. It’s a digital nomad setup that feels anything but ordinary—open, intuitive, and seamlessly designed as a space to improve productivity and boost creativity.
Central Location
Perfectly positioned in the heart of downtown Winston-Salem, the Loft offers guests effortless access to the city’s most vibrant destinations. Just a short walk from the Benton Convention Center and Millennium Center, it’s ideal for business travelers and event-goers alike. Step outside and discover a dynamic mix of restaurants, cafés, galleries, and cultural landmarks—all within easy reach. Whether you're here for work, play, or a bit of both, the location places you at the center of it all.
Parking
Parking is seamless and stress-free throughout your stay. A complimentary parking pass is provided upon arrival, ensuring easy access to your accommodation. For larger groups with multiple vehicles, additional passes are available when scheduling in advance. Readily accessible parking is yet another feature intentionally included to keep your stay smooth, effortless, and well-considered from check-in to departure.